![]() “Consumers vote with their wallets on a monthly basis, and now there are just more viable candidates on the ballot,” said Brendan Brady, media and entertainment lead at Antenna. While Netflix is losing ground, the streaming market as a whole is gaining more subscribers, and Antenna’s data suggest a connection between the price increase and Netflix’s subscriber losses. Antenna says it draws its data from a panel of 5 million Americans who anonymously contribute their streaming subscriptions. Also in the first quarter, overall cancellations rose to 3.6 million people, compared with around 2.5 million in each of the preceding five quarters. Newbie subscribers, meantime, accounted for only 60% of cancellations in the quarter, down from 64% in the fourth quarter. The data provided by the research firm Antenna to The Information shows that people who had been subscribers for more than three years accounted for just 5% of total cancelations at the start of 2022, while it hit 13% in the first quarter of 2022. ![]() Now, new research highlights that the number of long-standing subscribers canceling Netflix rose precipitously in the past few years. If a user is paying for multiple people to log in, they shouldn’t need to be under the same roof, he says: “if one of those devices belongs to your best friend, that should be up to you.Netflix lost 200,000 subscribers last quarter and potentially two million this current period, according to a note to shareholders from last month. Thirty-seven-year-old subscriber Justin Balich says that even the company’s piloting of a password-sharing crackdown doesn’t bode well. Netflix said in its release: “We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.” Even this change is being introduced carefully: these features are optional for the time being, which means subscribers won’t be automatically charged for sharing, Netflix’s spokesperson says. They can either start paying a fee to add up to two “extra member” accounts to their subscription, or they can enable users who are outside their household to transfer their existing profile information-including viewing history and personalized recommendations-to their own new account. In the coming weeks, Netflix will let subscribers in Chile, Costa Rica, and Peru who share their password outside their household choose between two new options. What about password-sharing in Chile, Costa Rica, and Peru-the places affected by the new rules? “If keep creeping up, I’m not sure it’s going to be worth it for me,” he says. That’s what users are worried about, especially as prices rise.Īlex Parrella, a 33 year-old subscriber in Massachusetts, says he’s beginning to question whether he’s getting enough value from Netflix. However, if you share a password with someone who lives elsewhere, Netflix doesn’t take any action against you right now. All the users with access to a master account are supposed to be within the same household, though they may be watching on different screens. ![]() Plan prices now range between $9.99 and $19.99, with the most expensive plan allowing streaming on up to 4 screens. Prices across all plans have gone up steadily in recent years, though, with the latest hike in January. In 2010, Netflix introduced its first streaming-only subscription plan for $7.99 per month. So if they were paying for the $17.99 rental plan (allowing them to rent three DVDs simultaneously), they could also stream 18 hours of content per month. When Netflix launched its streaming service in 2007, subscribers received one hour of streaming credit for every dollar they were paying for Netflix’s DVD rental service. Netflix subscribers in the US can use their account on one, two, or four screens at once and prices reflect the number of screens available-ranging between $9.99 and $19.99. Mensah said the rule leaves her “wondering what’s next.” What are pricing and password-sharing rules in the US right now? ![]() and other parts of the world seemed to take the news to mean that they might soon be subject to stricter rule crackdowns. Even then, users would need to opt in to be subject to the rules, a Netflix spokesperson tells TIME. The streaming giant said that it is currently only experimenting with charging for password sharing in Chile, Costa Rica, and Peru. Who is affected by Netflix’s new limits on password-sharing?
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